The Google Marketing Platform is a collection of tools to help companies assess and improve their marketing efforts more intelligently. A paid product contains Google advertising and analytics tools such as Analytics 360, Google Search Ads 360, Display and Video 360, Tag Manager 360, Optimize 360, etc.
Google My Business
Want to obtain some free Google advertising? I’m not kidding; it’s a genuine thing.
All you have to do is claim your Google My Company listing (previously known as Google Places). your business will appear in search results (as well as Google Maps) for local searches like the one shown below. Check it out: all of the companies inside the red call-out in the screenshot. below are local Google My Business results for the search “mexican restaurant, boston.”
Best of all, unlike Google AdWords (which we’ll discuss later), none of those companies paid for their placement in these local results. Google Marketing Tools for Businesses
If you haven’t previously claimed your Google My Business listing. follow the easy steps in this blog article to get it up and running. Keep in mind that when Google takes you through the construction of your listing. You’ll automatically build a Google+ Page for your company, which brings us to our second Google marketing tool.
Google+ Business Pages
With the demise of Google Authorship and the removal of Google +1s from search results. The verdict is still out on the value of having an active Google+ Firm Page if you’re not a local business. However, considering Google’s huge empire. we believe it is prudent for all companies to play it safe and establish a Google+ Page, even if it is only updated seldom. Begin by creating a page.
However, if you’re a local company, creating and maintaining a Google+ Page works hand in hand with your Google My Business listing (see above), making Google+ much more important for you. And, since your Google My Company profile will contain a link to your business’ Google+ Page. It’s crucial to take the time to make your page the best it can be.
Finally, if your target audience is on Google+, it may be a good idea to include the Google +1 share button on your website, especially on blog entries. Google considers social signals as a ranking component, thus making it easier for your website users to share your material on Google+ may help your content rank higher in search. Check out this page to find out how to make Google +1 buttons.
Google Webmaster Tools
Want to know how Google sees your website’s health? Just create a Google Webmaster Tools account. Google Webmaster Tools will notify you of any red flags that may prohibit your site from being noticed in search results and will assist you in analyzing your current search traffic so you can understand how people are presently finding you. Google Marketing Tools for Businesses
Straight from the horse’s mouth, here’s an introduction of how Google Webmaster Tools may help you improve your website…
Google Suite: Docs, Sheets, Slides, and Forms
Working on a project with other marketers in your team? Google Suite is a set of fantastic collaborative tools that may be used in lieu of traditional desktop applications. Here they are:
- Google Docs for Word documents.
- Google Sheets for Excel spreadsheets
- Google Slides for PowerPoint presentations
- Google Forms may be used to simply gather basic survey answers.
Consider utilizing them to share and collaborate on marketing data analysis, ebook or blog post drafts, marketing or SlideShare presentations, or surveys and polls. Projects are automatically saved and may be accessible across devices with the fast installation of a mobile app.
If you want to give your organic search ranking efforts a boost, you may try Google AdWords, Google’s pay-per-click (PPC) program. If you haven’t already tried it, here’s how it works:
You build advertisements that target particular keywords relating to your company, and your ads display above or to the right of organic search results on Google when people search for these terms (see screenshot below). The cost of your advertising is determined by the competition of the keyword you’re targeting, but you only pay if people click on your ad.
Keep in mind that AdWords may rapidly become a costly marketing tool, and unlike organic search, it delivers immediate wins rather than longer-term, sustainable (and free) results. However, if done correctly, PPC may help you design your organic search approach.
Using PPC to test numerous keyword variants, you can rapidly determine which phrase will deliver you great visitors. You may then use this information to your organic search engine optimization and content production activities. This brings us to tool number five.
Google AdWords Keyword Planner
If you want to improve your organic SEO, you should start with keyword research. Keyword research assists you in identifying keywords to target while you create blog and website material, concentrating your SEO and content development efforts so you may be discovered by the correct searchers.
The Google AdWords Keyword Planner, although designed to assist you plan your AdWords campaigns, may also help you search for fresh keyword ideas and recommendations to aid in your organic keyword research. Keep in mind that you will need to register an AdWords account to utilize the Keyword Planner, but this does not require you to generate an ad.
Google DoubleClick Search
If Google AdWords helps you pick which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) plan. Google Marketing Tools for Businesses
DoubleClick is a Google product suite that assists marketers in creating and measuring their adverts so that they can target the relevant locations online. Its Search tool’s goal is to “complete the loop” on their marketing efforts between search and display, so that both advertising channels complement one other. The tool assists you in determining which keywords to target based on your audience, as well as how this market’s search behavior is evolving in real time.
In addition to the Google AdWords Keyword Planner. Google Trends may be an excellent tool for assisting you in making more informed keyword choices. It allows you to assess the popularity of certain phrases. Comparing them to other keyword variants, study how their popularity fluctuates over time and in other regions/languages. and displays similar keywords, which may be useful in generating new keyword recommendations.
Trying to choose between two keyword variants for your most recent blog article title? Make a quick comparison in Google Trends to discover which one is being searched for the most:
Google Drive is a cloud storage service.
Google Drive is Google’s free online storage service. It offers customers up to 15 GB of cloud storage for items such as
- movies, and so on.
Trying to transmit a huge picture or PowerPoint presentation to others on your team? Google Drive enables you to share files or folders with others, making collaboration easier and removing the stress of too-large email attachments.
The Google Alerts allows you to watch the web for mentions of certain keywords or phrases. Once set up, you’ll get email alerts or RSS feed results anytime these terms are referenced online. For example, you may sign up to get notifications anytime your firm, goods, executives, or competitors are mentioned.
This PR tool is an excellent approach to monitor your company’s online reputation and respond to online mentions of your brand in a timely manner.
Newsjacking, or leveraging on the popularity of a news story to increase your sales and marketing success. It is a terrific approach to capitalize on the success of a news item that is already gaining momentum. If you want to employ newsjacking in your marketing content strategy. You can use Google News to search for and select news related to your sector that has strong newsjacking potential.
In an age where people use their phones to access the online. it’s only logical that we utilize the web to manage our phone calls as well. Google Voice, although only accessible in the United States, enables you to do exactly that. Making it simple to manage many phone lines, generate unique voicemail messages based on who’s calling, and instantly transcribe voicemail recordings.
This also helps you to assess how helpful a phone number is on your website. If you put this number on a Contact Us page, for example, you may receive information about the requirements and behavior of visitors to your site. Google Marketing Tools for Businesses
Check out Google’s support material and the video overview below to learn more about the many capabilities available with Google Voice.
Being organized is essential for being a great marketer, particularly if you wear numerous jobs. Enter Google Calendar, a simple method to arrange your day, keep track of meetings, and share your calendar with others. Things get much more efficient if your company utilizes Google Apps for Work, since your employees may automatically use Google Calendar to reserve conference rooms and verify peers’ meeting availability.
However, when it comes to marketing, Google Calendar may be a terrific tool for creating an editorial calendar to manage your blog. And other marketing material, which can then be shared with content providers both internally and externally.
How many of your website visits are new versus returning? How much time do visitors spend on your site? Is the bounce rate high?
Google Analytics, Google’s free website analytics software, can answer all of these critical analytical queries. It’s may provide you with more insight into your website traffic and help you understand how users discover and navigate your site.
Do you want to expand your audience? Then, utilizing feeds, you should enable your visitors to subscribe to your online material, especially your blog. By creating a Google FeedBurner account, your site visitors may subscribe to your material and get frequent updates through their web browsers, RSS readers, or email. And, given how important subscribers are to the development and reach of a business blog, providing subscription alternatives for your material is something you don’t want to miss.
That’s right! YouTube has been a Google product since 2006, and with over 1 billion people watching hundreds of millions of hours on YouTube. And generating billions of views every day, video marketers can’t afford to ignore it as a potent marketing tool.
If you operate a YouTube channel, don’t forget about Google Adsense.
AdSense is an ideal tool for marketers that manage and develop content for a growing online site but don’t know how to monetize it. If you apply to YouTube’s Partner Program and want to host advertisements on your videos, you must have an AdSense account.
The service links your online page to a network of marketers wishing to display adverts on channels that appeal to their target demographic.
If you own a blog, website, or video channel that fits the audience of an active advertising, AdSense will display their ad on your property, charge the advertiser, and pay you for hosting it. Google Marketing Tools for Businesses
Not everyone need every Google tool on our list, but even the most basic tools, when utilized correctly, can make a company leaner, smarter, and more effective when dealing with its customers.
Learn how to use Google Suite to help your next marketing campaign operate more smoothly.
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